"No Border" -- We significantly value this word. It symbolizes our unchanging policy of connecting people and goods freely and optimally, as if there are no borders objecting.
Our corporate name, "Noboda," was derived from "No Border." And this is exactly what we provide through our service.

We have three pattens of point of view.
Firstly, in charge of "purchasing and product development" from the customer's point of view.
Secondly, in charge of "sales and product development" from the perspective of the manufacturer.
Thirdly, we are general consumer and end user.

In short, by directly connecting customers and manufacturers, we will realize cost reductions and significant improvements in product appealing.
Therefore, manufacturers can focus on manufacturing, and customers can focus on sales and marketing.
And as a result, better products will be delivered through better channels.

We will organically connect products and people to make them more valuable with free thinking.
Now that the role required for trading companies changing dramatically, this is one conclusion we have made.
In a serious perspective, we would like to develop such a mechanism on a global scale.
As a result of all, we will contribute to the realization of a better society.

There are angels in our Novoda family.
When liquor is aged in barrels, the finished product will be reduced about 2% from the amount initially packed.
This reduced amount is called "Angel's share".
At the end of each year, we donate 2% of our profits to an organization as an "Angel's share" under the discussion with the members.